Logan Russell's Whats Next?

Existing Market

With my venture, what I think comes next would be to find a way to distribute the movies we help fund. The first step in that direction would be to host sort of a film festival showcasing the films the site helped fund. This would get the films a good level of exposure, but I think more can be done in that department, which is why I bring up distribution. If we can get a contract with cinemas to show these movies, that would be the solution. 

My interviews were with Charles Cranley, a film student and filmmaker, Diane Leeman, a script editor, and Kevin Fine, a boom operator. All three have great experience in the film industry and were more than qualified to answer the questions I had about my product. When I asked them what was next for a venture like mine, they all agreed with the plan that I laid out, saying that it was indeed the logical next step for a service like mine. Upon describing my business to them, they said I should consider becoming a place where original content is made by users of the service which I thought was a remarkable idea that I immediately added to the grand scheme of my opportunity. 

The first step for the future based upon the feedback I received from my interviews would be to continue thinking about my plans of distribution. I believe the concept of hosting a festival showing off the work of our clients is strong and will be mutually beneficial to us and to the filmmakers.

I believe following this up much farther down the road will be producing our own content, much like what amazon does now. We would utilize the filmmakers and personnel we helped, which again will be mutually beneficial for us and them alike.

New Market

The market I will be using is the actual movie theater market, or talking directly to movie theaters. My venture concept will generate interest from this market because should I continue with my plan with the idea that I will make deals with this market to show my clients’ movies, then this market will make a huge profit. 

My interviews were with Marc Richman, an employee of a film distribution company, and Raul Ballesteros a manager at a local movie theater I frequent. Upon telling them both of my concept they both agreed that it could prove lucrative by bringing people to theaters and promoting the content of the filmmakers I assist. 

What surprised me the most about learning about this market was how receptive they were to my idea. I anticipated that there would be a positive reception, but I didn’t expect it to be the level it was at. I am now confident that I want to incorporate this market into my own. 

My expectations were correct in that I was expecting a positive response; I knew that this idea would be lucrative so I went into this with a level of confidence. While this market is very intriguing, I want to stick in the market I am in now, serving the people of that market. This is because I want to work with the underdog; the cinema market is doing just fine, so I am not as attracted to it.