For this assignment, I read Inbound Marketing by Brian Halligan and Dharmesh Shah.
1. The general theme of Inbound Marketing is discussing and analyzing the changing landscape of marketing and explaining what these changes are, how they impact marketing as a whole, and how to best adapt to these changes. Highlighted specifically are the impact of new technology and social media in the marketing realm.
2. This book connects with and enhances what I am learning in class in a number of ways. For starters, this book dispenses incredible facts and advice about marketing, which is a huge factor of growing and maintaining a successful business. I have been able to use the information I learned from Inbound Marketing to both understand how to best get my idea recognized and on its feet but also how to better understand my target consumer through marketing.
3. If I ever had to design an exercise for this class based off of Inbound Marketing, it would go something like the following. I would ask the class to develop a marketing strategy unique to their product. This strategy would involve extensive research in order to conclude how to best reach out to their target consumer. Once the students have figured out their strategy, they will use it on real consumers and record their responses.
4. The aha moment I had with this book was when I realize just how important a factor marketing really was in the entrepreneurial process. Before Inbound Marketing, I knew marketing was essential, but I didn’t realize the scope of just how much relied on a strong grasp on modern marketing and marketing strategy.
Logan,
ReplyDeletei really liked the book as well. it is a phenomenal book that teaches how marketing is key for any business. The type of marketings are very important to know and entrepreneurs should know when and where use each different type. I totally agree with you that marketing is essential. Having a marketing strategy is key to get a successful business out in the market. Seems like you have learned a lot from this book. Great job.
Logan,
ReplyDeleteGreat choice of book. When I was choosing books to read for this class I almost picked this one. I must say your analysis of the book is the best I have read so far within our peers. Also, Brian Halligan has a TED talk I recommend watching. The tone of this post displays your comprehension of the material in the reading. I look forward to seeing how you apply what you learned from this to market your indie film fest.
ReplyDeleteI love marketing, and I learned a lot from this class. First, I understand how valuable feedback is is. But, given too much opinion to people can cause issues, also. I have a Cambodian guy that use to send music to me. One night this Cambodian became upset when I did not play his whole list, I said sorry, however, this gentleman took from the business ten people. Then, I realized that given unauthorized powers to people is wrong, either.
I really enjoy the methodology of how corporations provide its customers with a a service. However, allowing peoples opinion to influence decision to much can be a dangerous thing which may lead to issues and unwanted information
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