My avatar’s hobbies include filmmaking obviously; not only is this their passion and primary source of income, but it is also a hobby that they enjoy whenever they have a free moment of time throughout the day. They also enjoy writing, reading, hanging out with friends, and of course going to the movies. They drive a car that is beat up and probably quite a few years old; LA is an expensive place to live, so there is no room for a tune up or a new car in their budget. It’s a black, white, or blue car, one of the more standard colors that most cars come in. They watch all sorts of TV shows in order to look for inspiration for their next film project; they run the gamut by watching sitcoms, thrillers, talk shows, dramas, etc. Because they are young people focused on their career, my customer avatar does not have children; they can’t afford to have them right now. Because they don’t have children, none of them could be adopted; however, that is an avenue they might explore later in life. Their favorite books are genre books, fantasy and horror novels and thrillers, again for the reason to give them inspiration for their next work. They are, like most in Hollywood, a liberal, so their favorite politician would lean on that side of the political spectrum. These are young filmmakers, so they tend to be between early twenties and early thirties. They feel as young as they are; their enthusiasm for their work and dedication to their vision make them an unstoppable force.
I have a great deal in common with my avatar, and I highly doubt it’s a coincidence. I have all of the same hobbies as my avatar and the same dedication to seeing my vision become a reality as they do. Because of where and how I was raised, on the West Coast by a family in the film industry, I have much of the same know how as my avatar, and I am equally as enthusiastic to show it off through my work. Although I do not intend upon becoming a filmmaker, me and my avatar’s circles cross lines in many places.
(Here is my custom avatar!)
Logan,
ReplyDeleteI must say your avatar is what comes to my mind when I think of a typical customer at your indie film festival. My boss actually edits film for his company and when he is working, he is an unstoppable force as well. I also like how you gave your customer a broad spectrum of books and movies they watch during their leisure time for inspiration.
Your description of your avatar is in great detail and I can relate to most of the description so our two very different ideas might overlap the same market. It makes sense that your prototypical customer would be just like you because you are your first customer because you have to sell your idea to yourself so that you can ush it forward anywaysyour description is great and spot on for your product.
ReplyDeleteWith your knowledge about this specific industry it was a pleasure to read about your ideal customer and clients, I really enjoyed how you connected your clients personality and creative ambition to how this would affect their buyer behavior and what these individuals will seek. The similarities highlight a strong connection between buyer and seller
ReplyDeleteHaving the same hobbies as your avatars are great because in a video production you need to connect and have the same goals and tastes. Therefore, if you have different personalities, producing will be tough to make. I remembered when I worked on the tv channel in my country, I try to do a video and everyone was trying to propose these became an argument. In the end, I have to place an order as director and shut everyone up.
ReplyDeleteHey Logan,
ReplyDeleteI really like your post because you linked your hobbies as your avatar. That is always a great idea since you can think the same way as your customer, or at least try to do it. I do think that you have a lot of knowledge in the industry that your business idea is in. I do think that the fact that you are thinking that your customers are going to have the same hobies as you is highly important. Great post