Logan Russell's Idea Napkin #1

1.    You:  My talents lie in my extensive knowledge of film production, distribution, general business negotiations, as well the industry as a whole. I also have significant knowledge in the field of screenwriting. I have had numerous experiences which have honed the talents I discussed above; the experiences include being present as a production intern on film sets to learn the dynamic that goes into making a major motion picture, writing scripts critiqued by professional writers, and sitting in on meetings that discussed the likes of anything you could possibly imagine. I aspire to work in a studio in a business capacity helping directors see their visions through with studio help. My product aims to help people who are disillusioned with the studio environment; I hope to become one within the ranks of the film industry studio machine in an effort to make it more appealing to independent filmmakers. 

2.    What are you offering to customers? What I am offering is a platform for filmmakers with financial means to connect with people willing to invest in their vision; think of it like a gofundme specifically for films. The projects the service will facilitate will be showcased at a festival hosted by us, kind of like a poor man’s Cannes. This will give the films exposure they might not have had otherwise. 

3.    Who are you offering it to? This is a service geared specifically to two separate demographics. The first are independent filmmakers with the financial means to film and/or distribute the film they want to create. They are often young, fresh out of film school, and enthusiastic to put their work out into the world. The other demographic are people willing to invest in the filmmakers’ work. They will offer funds and/or insight to get the projects on their feet. 

4.    Why do they care? Well the filmmakers care for obvious reasons; they are getting their work financed. This is likely one of the only feasible ways for this to be accomplished, as other methods of funding are hard to come by in Hollywood. The people who are getting the opportunity to fund these projects care because they can become active in these projects and, depending upon the deal made with the filmmaker, may reap the profits if the project is successful.

5.    What are your core competencies? What sets me apart from everyone else is my years and years of hands on experience and knowledge of the industry as a whole. I quite literally grew up in boardroom meetings, watching my father pitch and negotiate with partners and executives, seeing the process that occurs in the room where it all happens. I was exposed to this at an incredibly young age, and have been marinating in it like a slab of chicken in teriyaki sauce ever since. I know my knowledge can be applied in numerous ventures, especially this one. 

Summary: I am confident that everything here expands upon the other and that all of these are effective pieces of my puzzle. There is nothing above that fits awkwardly into the overall equation, everything has a place. My talents, competencies, and resources will allow me to execute the product I have in mind, and the product will be so that it is effective in its goals and will make those who consume all the better off in the end and will become a fixture in film financing.